In
this Valentine edition ...
Editor's
Desk
It is a time in the year
for cherishing relationships!
It
is hard to believe that 2010 February is almost ending here. It
looked like the new year celebration was happening just a few days
back! Days run faster when you are looking forward than when you
are looking backwards :-)
Now,
it is February and celebrations for Valentine's day is in full swing!
Many do not realize that February is also recognized and celebrated
as the "International friendship month". Such is the popularity
of Valentine's day that the "Friendship month" now lives
in Valentine day's shadows.
The popularity of Valentine's day also mean that it is one of the
significant economic events in the world's calendar. Based on reliable
sources, in US alone, this event generates $16 billion revenue annually.
2.6 billion of this revenue comes from Jewellery sales (includes
diamonds). On an average 180 million of red roses, 36 million heart
shaped boxes, 180 million greeting cards are sold for this event.
Do not forget to add the valentine special restaurant dinners, chocolates,
cruises and vacation packages. Imagine the transaction flow with
all the countries combined. It is a healthy and a required event
for this recession-hit global economy.
Irrespective
of how February is celebrated for, I believe, it is a time allocated
in a year for all, not just singles, to appreciate personal, professional
and social relationships. With our busy schedules and commitments we fail to recognize how much
each of our loved ones and friends make a difference in our every
day life. Most of the time we take these relationships for granted.
We forget to take a step back and see how life would be without
the people who we like and love. February is a time to appreciate
those cherished relationships. It can be a simple hug or a long
hug to break the Guiness record ( which is currently 24 hour and
1 minute) or a greeting card or an email ! Don't miss it!
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